Executive Director College Relations, Communications & Marketing, Program Director Adult Education

Flathead Valley Community College   Kalispell, MT   Full-time     Administration / Clerical
Posted on May 14, 2023
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- Executive Director College Relations, Communications & Marketing

- Program Director Adult Education

Generous Benefits! Visit https://hr.fvcc.edu/job-openings/ To view jobs and apply online. EEO/AA

Executive Director College Relations, Communications & Marketing
This position is responsible for developing strategic communications and marketing plans and delivering campaigns that reach target audiences. They will play a key role in ensuring that community and media relations, communication, and marketing efforts are effective and aligned with the College's mission, vision, and purpose. Serves as a member of the College’s senior leadership team.

  • Leads the College’s varied and integrated marketing and communications products and services including brand building; print publications; social media; mass media; web, e-news and other online communications; media and public relations.
  • Drives messaging to key stakeholders, including prospective and current students and families, community and employer partners, alumni, and donors.
  • Develops strategic communications and marketing plans, comprehensive guidelines and coordinates implementation of the plans with the president and the senior leadership team
  • Collaborates with campus partners to develop strategic enrollment and recruitment management for advancement with prospective students and relevant constituents. Oversees the conceptualization, design, and creation of print and electronic marketing and public relations materials that coordinate with the College's academic calendar, ensures that marketing efforts are created, approved, and distributed in a timely fashion to maximize effectiveness.
  • Provides leadership, motivates, and empowers staff to create environments that promote innovation; sets standards for delivering quality services. Sets the priorities of a team responsible for enrollment marketing, digital marketing, the web and SEO, internal communications, and social media.
  • Researches, writes, and prepares content for social media pages, presentations, speeches, websites, newsletters, video scripts, podcasts, and correspondence. Responsible for the review of content and designs for errors before printing or publishing final work. Prepares the College's annual report on accomplishments for the year.
  • Manages crisis communications and provides counsel to the President during crisis situations.
  • Serves as an ambassador for the College, fosters cooperative relationships with colleagues, media, schools, community groups, government officials, business and industry, and other external partners to enhance and promote the College.
  • Maintains a multi-year plan for the College, shaping and managing activities that promote the College mission and enhancing the College’s visibility and brand reputation. Promotes and executes programs of continuous assessment and benchmarking of goals, programs, and services.
  • Keeps abreast of the latest developments to build strategic initiatives; monitors issues, trends, and events in the community and advises on planned programs of action. Directs research efforts to collect, report, and utilize data to make data-informed decisions; leads research and selection of marketing-related external services.
  • Manages photographic coverage of campus events and special functions; maintains college archives and relevant resource files.
  • Serves on internal and external boards and committees.
  • Coordinates special projects and special events.
  • Performs other related duties and projects as assigned.
  • Reports to the President.
  • Bachelor's degree from an accredited institution in public relations, business/marketing, communications, or closely related field; AND,
  • A minimum of five years of progressively responsible work experience in the areas of professional public relations, communications, business and/or marketing
  • Master's degree from an accredited institution in public relations, business/marketing, communications, or closely related field
  • Work experience in communications, marketing and public relations in a higher education setting
  • Work experience in various technology applications related to marketing and communications.
  • Strong skills in internal and external public relations, reputation management, knowledge of current media practices and the social/business/economic climate of the local community
  • Strong skills in current paid and unpaid digital marketing practices including Google Ads, and social media marketing.
  • Skills in full stack marketing including brand creation and management, print production and web integration.
  • Strong time management skills, with ability to manage multiple projects with competing priorities.
  • Ability to analyze and utilize market research and institutional data for the development of marketing and public relations plans, programs and objectives.
  • Ability to interpret, apply and explain rules, regulations, policies and procedures of the College.
  • Ability and willingness to serve as a representative for the College by interacting appropriately with the community.
  • Ability to work within policies and procedures of FVCC.
  • Ability to intermittently work non-traditional schedules including evenings, weekends, etc.
  • Ability to maintain effective and positive professional relationships.
  • Ability to follow and issue directions. 
  • Demonstrated communication, presentation, customer service and interpersonal skills.
  • Ability to work effectively with people from a variety of culturally diverse backgrounds.
  • Ability to maintain regular and acceptable attendance levels.
  • Ability to maintain a high level of confidentiality.
  • Ability to pass a criminal background check.
  • Ability to respond in the event of an emergency.
  • This is a Medium Duty job, according to the Selected Characteristics of Occupations Defined in the Revised Dictionary of Occupational Titles, U.S. Department of Labor and Industry. Medium Duty involves exertion of 20-50 pounds of force occasionally, and/or 10-25 pounds frequently, and/or up to 10 pounds continuously to move objects.

We are an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.